JSW’s entry into India has been long-awaited – newer cars, new powertrains, and whatnot. This new brand will maintain a foothold in India with the Jetour T2, followed by several more launches, including the Jaecoo J5 and iCar V23. With the iCar V23, JSW plans to disrupt India’s most favoured segment – the mid-size SUV segment. What remains to be seen is the pricing and whether JSW would go aggressively there.Attention Readers! Join us on the WhatsApp Community for daily auto news updates.
JSW iCar V23 Price Expectations
The iCar V23-based SUV will join JSW’s lineup by early to mid-2027. With that, the mid-size SUV segment will feel more heat. JSW has already hinted that its model will be priced very competitively, and it is targeting the Rs 15 lakh to Rs 30 lakh segment. And this thing changes everything.
The iCar V23 boasts a length of 4.2m, which is shorter than most cars in the mid-size segment. Moreover, it will be an electric SUV. So, going forward with JSW’s approach, we can expect the iCar V23 to be priced between Rs 15 lakh and Rs 26 lakh (on-road, Mumbai). At this price, it undercuts some of its rivals.
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What Else?
We have seen the test mules of this SUV on the roads a few times. And it surely looks like a G-Wagon (but a shorter one), so calling it a baby G-class. With that look, it will surely have a good road presence – a mix of ruggedness with class.
Globally, the SUV comes with a host of features, including a 15.6-inch touchscreen infotainment system, ventilated seats, a digital driver’s display, a 360-degree camera, and more. So, it will be a well-loaded car with good road manners.
The SUV in China is sold with three battery pack options – a 47.28kWh, a 59.93 and an 81.76kWh. These options are available in both RWD and AWD configurations. Expect the India-bound SUV to get the same options, along with the AWD configuration. So, it will make the game hectic for Sierra here.
Once launched, this new SUV is likely to compete against the Mahindra BE 6, Hyundai Creta EV, Tata Sierra EV, Toyota E-bella, Maruti eVitara, and more in its segment.
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